About
Ibidunni Oladayo is a 5x Cannes Lions award-winning commercial director working between Lagos and London. An alumnus of the Met Film School in London, he founded IO Filmworks, the Lagos production company behind his commercial work, where he leads as creative director.
Demo Reel
Over eight years of commercials, his work has spanned Goldberg, Guinness Malta, MTN, Oraimo, OPPO, Razzl, BetKing, Miva and Vaseline — work rooted in pop culture and built for the way audiences actually watch today. Alongside it he directs music videos and narrative film.
Beyond the set, he founded Cruise, a YouTube channel of social experiments that has passed 55 million views, and owns The Content Lab in Ikeja, Lagos.
His debut short, It Happened Again — written, directed and executive produced by Ibidunni and starring Chimezie Imo — draws on the loss of his own parents. The film was selected as a finalist at the 20th Festival International du Film Panafricain de Cannes in 2023.
Clients
- Goldberg
- Guinness Malta
- MTN
- Oraimo
- OPPO
- Razzl
- BetKing
- Miva Open University
- Vaseline
- Golden Penny
- Samsung
- Kellogg's
- Bolt
- Sterling Bank
- Dangote Group
- Honeywell
Companies
- IO Filmworks
Founder & Creative Director — Production company, Lagos - Cruise
Founder & CEO — YouTube social experiments — 55M+ views - The Content Lab
Owner — Ikeja, Lagos
Education
Met Film School
London
Awards & Selections
Festival International du Film Panafricain de Cannes
(Cannes, France)
2023 — It Happened Again
Finalist — 20th Edition